encouraging dreams, equipping businesses

by your side since 2015, Creative at Heart is your go-to space for community, biz tips & the kick-in-the-pants your goals need!

welcome to The C@H BLog

love quizzes?! we do too! 

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specific tools for your season of biz!


Coffee Chats with Kat

Strategy Behind a Lead Generating Quiz with Megan Martin

Strategy Behind a Lead Generating Quiz for Your Biz // Creative at Heart #emailmarketing #listgrowth #interactquiz #coffeechatswithkat #herestothecreatives


Coffee Chats with Kat is a weekly, candid video series with Creative at Heart founder, Kat Schmoyer. Creative at Heart’s mission is to encourage dreams & equip business so in true C@H fashion, Kat’s asked industry experts to do just that! These videos are unscripted & unedited – meant to feel like we’re all sitting down together at your fave local coffee shop. Sit back, relax & enjoy!


Strategy Behind a Lead Generating Quiz for Your Biz // Creative at Heart #emailmarketing #listgrowth #interactquiz #coffeechatswithkat #herestothecreatives

If you’re looking for a strategic and fun way to grow your email list, this one’s for you! 💻 



Tired of the same ol’ PDF opt-in? Ready to grow your email list and looking for a new strategy to put in place? 


In today’s episode, we’re sharing why using a quiz is a total game-changer for growing your list – and the strategy behind creating one! 


You’ll learn: 


  • tips for writing your very own quiz
  • the number one thing to think about before you even begin 
  • the quiz building software we use
  • the “why” behind a quizzes conversion 


PLUS, see screenshots of the backend of Megan’s own quiz and specific examples of the copywriting and brand messaging strategy she’s using!! 


Watch the video today! 


  1. Roxanne says:

    Kat and Megan, thank you so much! This was such a helpful video in strategizing my quiz. Love watching your Coffee Chats with Kat (cute title 😉 – and diving into action now.

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