INtroducing:

The Creative at Heart 

for biz owners looking to create, launch, sell and scale a digital product

 Creating Passive income?

I'd love to!

With a community of women?

Yes please!

This program combines high-level content with personalized advice and accountability from both your biz coach (me!) & fellow mastermind members.

Mastermind

LET ME TEACH YOU

WHAT IT LOOKS LIKE TO BUILD PASSIVE REVENUE IN YOUR BIZ!

INTERESTED?

Ready to pivot your business into the digital product space? Looking to optimize an existing digital product? Ready to learn smart scaling strategies as your biz & brand grow? You're in the right place! 

Inside this 14-week program, you’ll learn the exact steps to creating, launching, selling & scaling a digital product… and you’ll do it alongside other biz owners with similar goals & interests! 

THINK OF THIS AS

MASTERMIND-MEETS-COURSE-MEETS-COACHING

I'M SO GLAD! KEEP READING FOR MORE!

14 weeks beginning
july 6

when

8 bi-weekly sessions with kat

learn

"homework" for kat
to review!

do it

Bonus swipe content
from kat's biz!

enjoy

a few more surprises along the way!

surprise

guest educator sessions

bonus

private
facebook group
with members

connect

VIP access to kat's inbox for more support

extra

the specifics

here’s a quick look at the details: 

For the past 7 years I’ve built 3 brands, made lots of mistakes and re-filled my coffee cup more times than I can count! I’ve been called: wedding planner, florist, conference host, template shop owner, course creator, coach & membership founder. I’ve learned how to pivot my business due to changes in the industry, changes in family finances or just because I wanted a change of scenery (hello serial entrepreneur!). 

I’m Kat, founder of Creative at Heart, your BIZ COACH & CHEERLEADER! 

DOES THIS SOUND LIKE YOU?

Over the years, I’ve paid over $15,000 to have biz coaches tell me what to do & how to do it. I’ve also binge-watched my fair share of courses trying to DIY my education. I created this program because not everyone has the money for a fancy biz coach OR the desire to watch 7 different courses puzzle-piecing it all together. 

Over the years, I’ve paid over $15,000 to have biz coaches tell me what to do & how to do it.😳 I’ve also binge-watched my fair share of courses trying to DIY my education. I created this program because not everyone has the money for a fancy biz coach OR the desire to watch 7 different courses puzzle-piecing it all together. 


If so, you’re definitely in the right place.👌 You’re ready for an all encompassing program & I’ve got you covered! I’ve put together all I know about creating, launching, selling & scaling a digital product - knowledge learned from years of trial & error, including the strategies I won’t *ever* use again & strategies that brought me six figure launches! 💰

For 14 weeks, I’ll be by your side as you uncover strategies that work, make bold decisions & get goals done. 📝 I’ll have my eye-balls on your business, sending you actionable feedback and “what would Kat do” advice. I’ll open up my business playbook so you know the exact steps to take as you pivot & scale. 

If so, you’re definitely in the right place! You’re ready for an all encompassing program & I’ve got you covered! I’ve put together all I know about creating, launching, selling & scaling a digital product - knowledge learned from years of trial & error, including the strategies I won’t *ever* use again AND strategies that brought me six figure launches! 

For 14 weeks, I’ll be by your side as you uncover strategies that work, make bold decisions & get goals done. I’ll have my eye-balls on your business, sending you actionable feedback and “what would Kat do” advice. I’ll open up my business playbook so you know the exact steps to take as you pivot & scale. 

tell me more, Kat!

Over 14 weeks we'll cover everything you need to know about creating, launching, selling & scaling a digital product:

who is this for? 

→ you’re currently building a brand with service offerings & now you want to begin offering a product in the digital product space (course, membership, template, etc) OR you have a digital product but you need help optimizing it to increase sales!

→ you’re tired of taking #allthebizcourses and ready to finally have a coach tell you want to do next! 

you want to grow your brand (and bank account) with a core group of creatives cheering you on & offering you support & accountability 

you want a business coach to have her eye-balls on what you’re doing & give you specific takeaways, feedback & advice 

→ you’re looking for next level content like: passive income, funnel building, content planning, launch strategy & scaling (that’s easy to understand so you can actually implement it!!)

→ you’re looking for a program that doesn’t break your bank account but does help you increase yours


what we'll cover together:

CREATING A PASSIVE INCOME FUNNEL

It’s important to understand all the moving pieces, so we’ll take a 1,000 foot view of your biz and the funnel(s) you have (you have at least one even if you don’t know it!) with my Sales Funnel Worksheet as our guide.  Then we will zero in on Your Offer (whether it’s a brand new idea or an existing offer that needs optimizing). We’ll talk through types of offers, validating your offer, tips for creating your offer and more!

OPTIMIZING YOUR OPT-IN 

Your opt-in is a crucial part of this process so we’ll spend some time talking through various opt-in’s you can create and how to analyze whether it’s working or not. We’ll collectively brainstorm various opt-in ideas for your business (or how to optimize an existing one that’s performing well already!). You’ll spend time writing / designing your opt-in and will have a fancy (yet easy to use) template, too! 

Effective Marketing Strategies

Now that we’ve validated your offer + created an opt-in, we need to drive traffic TO your opt-in! This week, we’ll cover four main marketing platforms: Blogging, Instagram, Pinterest & Facebook. We’ll go over the in’s & outs of each platform, and how to make them work for your specific offer. You’ll also get to vote on a guest expert session to dig deeper into more marketing platforms.

Content Planning Tips & Tricks

Once you have a better understanding of various marketing platforms that can work for your offer, we need to create a Content Plan. This week, we’ll walk through a 60 day content plan for your business (that you can then submit for review) and you can begin batching content on your calendar. You'll also receive the Content Organization Trello Board I use in my own biz to make planning that much easier! 

LAUNCH STRATEGY

Whether you’ve launched your offer before or not, we’re going to break down various types of launch strategy so you can determine which one will work best for your personality & your business. We’ll cover email marketing launch sequences as well as instagram strategies. We’ll close out this session by talking through timeline techniques and putting dates on your own calendar! You'll receive my go-to Launch Email Sequence swipe copy, too! 

EMAIL SEQUENCE OPTIMIZATION + IMPLEMENTATION

At this point in the program, we’ve talked about Launch Sequences but there’s still a few more vital sequences to optimize in your email marketing: Welcome, Consumption, Evergreen & Nurture. We’ll cover all four of them (with swipe copy included) and talk about how each one works together in your business. 

Scaling Your digital product

Ever heard the team "make money in your sleep"?! It all comes down to *scaling* so this week we'll cover specific steps needed to scale! We’ll talk about what scaling even is, how to know you’re ready & the first steps to take when beginning to scale. You’ll also hear from a guest expert on Paid Advertising! 

yep, i've got a few of those included for you!

Bonuses?!

When you join the Creative at Heart Mastermind, you'll not only receive 8 live sessions with me, but you'll also get access to a behind-the-scenes look at my business! I"ll happily hand over email sequence swipe copy, my fave Trello board and MORE! Here's a quick list of what you'll grab: 

Swipe Copy Reader Survey to further validate your offer + content 

→ My fave Content Planning Trello Board Template 

→ An easy-to-edit Opt-In Template to take the stress out of design

→ My proven-to-convert Swipe Copy Email Sequences: Welcome, Consumption, Evergreen & Launch

Guest Expert Session 1: Auditing Your Educational Offer

Guest Expert Session 2: Paid Advertising

Guest Expert Session 3: Group Pick! Additional Marketing session based on the group's choice! 

→ Extra 4 weeks of email support with Kat after the program ends! 

I've included templates + swipe copy I use in my own biz PLUS 3 guest expert sessions

so what's it cost, kat?

affordable & mastermind don't usually go hand-in-hand

Over the past 7 years, I've invested over 20k in education. I know, I know. That is a lot of money.

I’ve had business coaches, participated in masterminds, taken courses (ahem bought courses that sat on my desktop...) & attended in-person events. And every single time I invest I get sweaty palms as I type in my credit card info. It is scary.

But you know what I’ve found after years of investing and thousands of dollars spent? It is worth it. I firmly believe I wouldn’t be where I am today without the know-how education has given me. 

Is it a risk? Yes. But it’s a risk worth taking.

I want to help you minimize the risk by giving you the facts you need to know so you can decide without a doubt this mastermind is the education for you.

yet with this program, affordability is top of mind!! Times are hard. We are all feeling the pressure of COVID-19 and the impact it’s had on our industry. You’re likely in a financial situation where you need to pivot… yesterday. You can’t rely on the revenue you used to, and you know pivoting into the digital space will be strategic for both long-term growth *and* your current bank account. 

I’ve paid hefty price-tags for masterminds before and while I don’t want to devalue that investment (it was well worth it!), one of my goals with the Creative at Heart Mastermind experience is to make it fit your business on a budget. You won’t find high-level content at a price like this anywhere else! 

yet with this program, affordability is top of mind!! Times are hard. We are all feeling the pressure of COVID-19 and the impact it’s had on our industry. You’re likely in a financial situation where you need to pivot… yesterday.😅 You can’t rely on the revenue you used to, and you know pivoting into the digital space will be strategic for both long-term growth *and* your current bank account. 

I’ve paid hefty price-tags for masterminds before and while I don’t want to devalue that investment (it was well worth it!), one of my goals with the Creative at Heart Mastermind experience is to make it fit your business on a budget. 💰 You won’t find high-level content at a price like this anywhere else! 

you + me + new biz besties

ps, there's a payment plan available!

affordable + actionable

the

Mastermind

you've been looking for!

option 1: pay in full

14 weeks beginning July 6
8 bi-weekly live content calls with Kat
3 Bonus Guest Expert Sessions
"Homework" to submit to Kat
Swipe Copy from Kat's own biz
Support from fellow Mastermind members
Private Facebook Group
VIP email access to Kat
Customized support on your biz goals
Lifetime access to all content

enrollment is closed!

Join the waitlist!

option 2: payment plan

3 Bonus Guest Expert Sessions
"Homework" to submit to Kat
Swipe copy from Kat's own biz
Support from fellow Mastermind members
Private Facebook Group
VIP email access to Kat
Customized support on your biz goals
Lifetime access to all content
8 bi-weekly live content calls with Kat
14 weeks beginning July 6

join the waitlist!

enrollment is closed!

Not sure if this is the right fit for you?

let's chat! email me today!

payment plan available at checkout

kat@creativeatheartconference.com

when does the mastermind begin?

We'll get started the week of July 6, 2020 and end our time together the week of October 5, 2020!

When are the live calls?

Content Calls will be Thursday's at 1pm ET. Calls are bi-weekly, and will be recorded. You'll also  receive lifetime access to all content.

I DON'T HAVE A DIGITAL PRODUCT YET, SHOULD I JOIN?

Yes! Absolutely!! This content will be a GREAT foundation to get your digital product dreams started; you'll also received one-on-one feedback from me AND accountability from other members! 

I have a digital product already; is this advanced enough?

In the program, we'll cover the foundation of building an optimized funnel, then selling & scaling that offer. Ask yourself: is your digital product truly optimized? Do you see holes in your funnel process? If yes, then this mastermind is definitely for you!! If you're unsure, let's chat! I want you to be 100% sure this is a good fit for your biz right now! kat@creativeatheartconference.com 

is there a payment plan?

Yes! Just click the payment plan option above & you'll be all set! :) 

How many creatives will be in the mastermind?

We'll likely have 10-15 mastermind members! I want this program to be intimate yet provide accountability + friendship with creatives in similar seasons of business.