tell me more, Kat!
Over 14 weeks we'll cover everything you need to know about creating, launching, selling & scaling a digital product:
who is this for?
→ you’re currently building a brand with service offerings & now you want to begin offering a product in the digital product space (course, membership, template, etc) OR you have a digital product but you need help optimizing it to increase sales!
→ you’re tired of taking #allthebizcourses and ready to finally have a coach tell you want to do next!
→ you want to grow your brand (and bank account) with a core group of creatives cheering you on & offering you support & accountability
→ you want a business coach to have her eye-balls on what you’re doing & give you specific takeaways, feedback & advice
→ you’re looking for next level content like: passive income, funnel building, content planning, launch strategy & scaling (that’s easy to understand so you can actually implement it!!)
→ you’re looking for a program that doesn’t break your bank account but does help you increase yours!
what we'll cover together:
CREATING A PASSIVE INCOME FUNNEL
It’s important to understand all the moving pieces, so we’ll take a 1,000 foot view of your biz and the funnel(s) you have (you have at least one even if you don’t know it!) with my Sales Funnel Worksheet as our guide. Then we will zero in on Your Offer (whether it’s a brand new idea or an existing offer that needs optimizing). We’ll talk through types of offers, validating your offer, tips for creating your offer and more!
OPTIMIZING YOUR OPT-IN
Your opt-in is a crucial part of this process so we’ll spend some time talking through various opt-in’s you can create and how to analyze whether it’s working or not. We’ll collectively brainstorm various opt-in ideas for your business (or how to optimize an existing one that’s performing well already!). You’ll spend time writing / designing your opt-in and will have a fancy (yet easy to use) template, too!
Effective Marketing Strategies
Now that we’ve validated your offer + created an opt-in, we need to drive traffic TO your opt-in! This week, we’ll cover four main marketing platforms: Blogging, Instagram, Pinterest & Facebook. We’ll go over the in’s & outs of each platform, and how to make them work for your specific offer. You’ll also get to vote on a guest expert session to dig deeper into more marketing platforms.
Content Planning Tips & Tricks
Once you have a better understanding of various marketing platforms that can work for your offer, we need to create a Content Plan. This week, we’ll walk through a 60 day content plan for your business (that you can then submit for review) and you can begin batching content on your calendar. You'll also receive the Content Organization Trello Board I use in my own biz to make planning that much easier!
Whether you’ve launched your offer before or not, we’re going to break down various types of launch strategy so you can determine which one will work best for your personality & your business. We’ll cover email marketing launch sequences as well as instagram strategies. We’ll close out this session by talking through timeline techniques and putting dates on your own calendar! You'll receive my go-to Launch Email Sequence swipe copy, too!
EMAIL SEQUENCE OPTIMIZATION + IMPLEMENTATION
At this point in the program, we’ve talked about Launch Sequences but there’s still a few more vital sequences to optimize in your email marketing: Welcome, Consumption, Evergreen & Nurture. We’ll cover all four of them (with swipe copy included) and talk about how each one works together in your business.
Scaling Your digital product
Ever heard the team "make money in your sleep"?! It all comes down to *scaling* so this week we'll cover specific steps needed to scale! We’ll talk about what scaling even is, how to know you’re ready & the first steps to take when beginning to scale. You’ll also hear from a guest expert on Paid Advertising!