Coffee Chats with Kat is a weekly, candid video series with Creative at Heart founder, Kat Schmoyer. Creative at Heart’s mission is to encourage dreams & equip business so in true C@H fashion, Kat’s asked industry experts to do just that! These videos are unscripted & unedited – meant to feel like we’re all sitting down together at your fave local coffee shop. Sit back, relax & enjoy! ☕
Sacoya Jenkins of Jenkins & Co Weddings joined me for today’s Coffee Chat to talk about Diversifying Your Clientele!
In light of the current climate in the US and the civil rights movement occurring, I’m so happy Sacoya joined me to share practical tips creative small business owners can make when prioritizing diversifying their clientele!! Sacoya has so much to share around the topic – we only skimmed the surface yet I was taking so many mental notes listening to her!!
In this video, we discussed:
- What we can do *right now* to begin diversifying our clientele
- How to avoid tokenism
- How to respond to perceived tokenism
- Simple yet intentional marketing tips to welcome diversity
Sacoya also created a PDF with additional tips for all of you!! Download her PDF here!