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How Entrepreneurs Can Answer The Question: “What do you do?”

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I know you’ve been there…

 

Someone asks: “What do you do?” and instead of standing straighter & looking them in the eye, you shrink back a bit, look down at the floor & fumble out a response: “Oh, I design cards on Etsy.”

 

I was at church 2 months into owning my business. Matt and I are talking to a couple we’ve never met, and this basic question comes up. I look up at Matt. I look down at the floor. Then I look at the necklace she’s wearing (instead of in her eyes) and say: “I’m an administrative assistant at the local college… oh, and I plan weddings on the side.”

 

How can I say the first half with so much confidence, yet try to shrink away from the second?

 

Why is my small business not ENOUGH?

 

I realized right then & there that I needed a confidence check. I needed to BOLDLY and LOUDLY proclaim what I do and who I am.

 

And I bet you could use that same confidence boost.

 

How Creative Entrepreneurs Can Answer The Question - What Do You Do // Creative at Heart Conference Blog #creative #entrepreneur #business

 

It all starts with two words:

 

I AM. 

 

I am ________.

 

While I know you are a lot of things (…wife, mother, daughter, sister, friend…), let’s focus on using those 2 words in the context of your business:

 

I am: a wedding planner.

I am: a lifestyle photographer.

I am: a calligrapher.

I am: a web designer.

I am: a virtual assistant.

 

It doesn’t matter what you do, how long you’ve done it or how good you think you are, the words I AM go hand-in-hand with your job title.

 

Practice saying it out loud.

 

I am _______________.

 

Say it three times. Right now. (Don’t feel weird. Just say it!)

 

Now, let’s add a little more to it:

 

I am a _____________________ for ________________.

 

Who is your ideal client?

Who are you serving?

Who are your services / products created for?

 

That’s your “for”.

Here are some examples:

 

I am a wedding planner for southern brides.

I am a lifestyle photographer for moms & children.  

I am a calligrapher for modern women.

I am a web designer for creatives in the wedding industry.

I am a virtual assistant for creative boss ladies.

 

Write down your “for” and then say it aloud:

 

I am a _____________________ for ________________.

 

Now, let’s add “because I want to _________________”. It’ll look like:

I am a _____________________ for ________________ because I want to _____.

 

Why is your service or product helpful? How is your ideal client benefiting?

 

That’s your ‘because I want to ____”. It’s your “why”.

 

Here are some examples:

 

I am a wedding planner for southern brides because I want to ease stress & help them enjoy the first day of the rest of their lives.

I am a lifestyle photographer for moms & children because I want to create lasting memories in their home.

I am a calligrapher for modern women because I want to provide keepsake art for their home.

I am a web designer for creatives in the wedding industry because I want to provide a visual representation of their small business.

I am a virtual assistant for creative boss ladies because I want to ease their stress & serve their clients.

 

Now give it a try:

I am a _____________________ for ________________ because I want to _____.

 

The next time you face the question ”what do you do?”, answer boldly and confidently “I am a _____ for _______ because I want to _______.”. Remember: It doesn’t matter what you do, how long you’ve done it or how good you think you are, your small business dreams are just as important as corporate America dreams.

 

Be sure to connect with Kat here: 

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